The About Us page of your shop is vital because it’s where users go when first trying to determine a level of trust. Since trust is such an important part of selling online, it’s a good idea to give people an fair amount information about yourself and your shop. Here are a few things you should touch on:
- Who you are
 - Why you sell the items you sell
 - Where you are located
 - How long you have been in business
 - How long you have been running your online shop
 - Who are the people on your team
 
To edit this information you can go to the Blogs & Pages Tab of the administration menu.